Subspace is a company that tracks all your subscription fees for websites, apps, and services

Subspace

How to help people track their subscriptions

Role: Sole UIUX Designer

Timeline: 4-week-long concept project

Constraints: Limited time, Sole designer, Lack of user research

Impact: Increase 10% satisfaction of people track their subscriptions, reduce the frustration of managing subscriptions.

Project Summary

Background

Subspace provides a digital platform for effortless subscription tracking and management, enhancing convenience and offering potential savings for users.

Objective

The company's current objective is to develop a mobile version of its product, aiming to expand its market reach significantly. This expansion is expected to attract a larger user base and drive further business growth.

The problem

  • Need for Subscription Overview
    Users need an at-a-glance view of all active subscriptions, enabling them to grasp their overall subscription expenses

  • Need for Easy Unsubscription
    Users need a process that minimizes time and effort, providing clear and concise steps for an easy unsubscription from various platforms.

  • Need for Proactive Notification
    Users need timely alerts or reminders before the renewal period, ensuring they are aware before any of their subscriptions auto-renew.

Solutions

To address the problem effectively, I have designed three key features that will help solve the challenge:

  • By displaying all your transactions in one place, you gain a clear and comprehensive view of your spending habits.

  • Transparently seeing all your transactions promotes financial accountability.

Cancel Subscriptions

See all subscriptions in one place

With all your subscriptions in one place, you can efficiently manage and organize them. You can quickly review, modify, or cancel subscriptions as needed, saving time and effort.

  • Track and categorize expenses, providing insights into spending patterns and helping users stay within their budget.

  • Reminders and notifications for upcoming bill payments, ensuring timely payments and avoiding
    late fees.

Expense Tracking & Reminder

Design Process

As a researcher for a subscription management app, my primary role was to gain insights from the target audience and identify pain points to improve user flows. Conducting thorough user research was crucial to understand users' needs and empathize with their challenges. Utilizing these insights, I applied user-centric designs to address specific pain points. The iterative process involved testing and gathering feedback, allowing us to refine the app's design continuously. By keeping the user at the center of the process, we crafted an intuitive and seamless user experience, exceeding user expectations and ensuring the app's success and user satisfaction.

Competitive Analysis

User Interview

To gain a deeper understanding of how users currently manage their subscriptions and to identify the challenges they face, I conducted user interviews with 5 target users to explore their behaviors and experiences.

Insights:

  • Need for a Comprehensive Overview:
    Users expressed the need to have a comprehensive view of all their subscriptions in one place. This centralized view would make management, tracking, and decision-making easier and more efficient.

  • Desire for Simplified Unsubscription Process:
    Users expressed frustration with convoluted unsubscription processes. There's a clear preference for direct, simple unsubscription methods without the need to jump through hoops or navigate multiple pages

  • Diverse Tracking Methods with Room for Improvement:
    Users employ a wide range of methods to track their subscriptions, from traditional methods like whiteboards and notes to digital solutions like dedicated folders in emails and budgeting apps.

User Storyboard

Wireframe

After completing all the user research and synthesis, the next phase of the design process involved sketching and wireframe. By creating wireframes, I was able to bridge the gap between conceptual ideas and a more tangible representation of the app's design.

Iteration

After conducting the usability test, I gained valuable feedback that guided the iterative process of refinement. The usability test allowed me to identify areas of the app that needed improvement, validating the design decisions made during the initial phase.

The Final Screens

The Clickable Prototype

What I learned

Make decisions

While working on the project, I often found myself grappling with uncertainty about the decisions I had made, leading to significant delays as I kept revisiting and reevaluating my options and ideas. However, through this process, I have learned to discern which implementations were truly necessary and to trust my instincts. I now understand that having the courage to try and possibly fail is far superior to succumbing to the fear of trying at all. Moving forward, I aim to embrace this mindset and apply it to future projects, enabling me to make more confident decisions and progress more efficiently.

Next Steps

Checkout success rate
The next crucial step is to evaluate the success of the "cancel unwanted subscription" process, as it plays a pivotal role in understanding the app's overall effectiveness and user satisfaction.